DDIYPR

Launching Q3 2026 · India-first

Skip the ₹1L/mo PR agency. Pitch journalists yourself — with AI.

DIYPR finds the right Indian journalist for your story, writes a personalised pitch, and sends it from your own Gmail. You keep control. AI handles the grunt work.

10,000+ Indian journalists in our DB · No credit card · Waitlist access first

Built by StartupTalky·10 years of Indian startup media·10,000+ verified journalists

Four steps. One story. Covered.

You stay in control at every step. AI is a tool, not the author.

01

Upload your story

Paste your press release or drop a PDF. DIYPR understands what it's about.

02

Find the right journalists

Browse our 10K-strong Indian journalist DB or import your own list. Filter by beat, city, publication.

03

AI writes personalised pitches

One click generates a tailored email for each journalist — based on what they actually cover.

04

Send from your Gmail. Track coverage.

Emails go from your own inbox — better deliverability, real conversations. We track opens, replies, and coverage.

Built by people who receive the pitches — not people who send them.

StartupTalky has run for 10 years as one of India's leading startup media brands. We've received tens of thousands of pitches. We know which ones journalists open. Which ones convert to coverage. Which ones get deleted in two seconds.

DIYPR is the outreach tool we wished existed on the other side of the inbox.

Sends from your Gmail — not our SMTP.

Your existing sender reputation. Real threaded conversations. No bulk-email spam filters.

AI writes the pitch, you write the story.

Press releases are in your own words. The AI only personalises the outreach email. Ethically defensible.

10,000 Indian journalists, curated.

We know them by beat, publication, city. No scraped LinkedIn garbage.

Agencies: bring your own contacts.

Import your CSV. Tag, segment, merge with our DB. Run campaigns per client.

Honest pricing. No contracts.

Built for Indian founders and agencies. Starts at less than one dinner.

Starter

Solo founders

₹5,000/month

  • 50 pitches/month
  • Master journalist DB
  • 1 active campaign
  • Basic tracking
Join waitlist

Pro

Most popular

Growing startups

₹15,000/month

  • 250 pitches/month
  • CSV import + tags
  • Unlimited campaigns
  • Auto follow-ups
  • Coverage tracking
Join waitlist

Agency

PR agencies

₹50,000/month

  • 1,000 pitches/month
  • 5 team seats
  • White-label option
  • API access
  • Priority support
Join waitlist

Launch offer: first 50 waitlist signups get 50% off for 6 months.

Your story deserves coverage.

Not a form letter. Not a spray-and-pray. A real pitch, from you, to the right journalist.